ASDA Meat & Fish Chiller Updates

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Promoting regional meats and seafood we installed graphics on to the chilled cabinets to make them look like a traditional butchers or fish mongers with wood effect, flags and slogans.

This is a really simple way to make dull grey chilled cabinets more appealing to the shopper and adds to the experience of choosing the right meats and fish.  Different regions had specific meat and fish statements advertising the locality or quality of the produce.

 

Meat & Fish