Formula One Promotion

Posted on

The Formula One promotion installed in Asda before the British Grand Prix starts. Popular with shoppers – everyone loved the racing car (Formula One Sahara Force India).

The promotion ran throughout the day with a competition for shoppers who had to get dressed in a racing car driver outfit in the quickest possible time and their results were recorded on the leader board Top Gear style!

The prize was to win Sahara Force India gear signed by driver Paul Di Resta, Brand Ambassador to the sponsor Whyte and Mackay Scotch Whiskey.